Vistar Media lands in Thailand with Up Media as first programmatic partner
Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), is now available in Thailand following the partnership launch with Up Media seeing Vistar become the first programmatic platform with access to their high-value inventory. As the partnership continues to roll out, it will enable Vistar Media to access Up Media’s scaled network of over 2,000 locations across Thailand including office buildings and residential apartments.
Importantly, this partnership will allow brands, marketers and media buyers across the region, access to all of Up Media’s DOOH screens using one singular creative size.
Ben Baker, Managing Director of APAC at Vistar Media discussed the excitement as the business expands into the country, “Thailand is a growth market for Vistar Media and we are very pleased to be partnering with Up Media as we become a part of the fastest growing DOOH landscape in the market.”
He continued, “This will enable our buyers and DSP partners across the APAC region to access a wider range of inventory in Thailand previously inaccessible before this partnership. With over 70 million people in Thailand we are excited to work with Up Media to service the ever growing OOH demand across Asia.”
CEO at Up Media, Joey Zhou, spoke to the announcement explaining that Up Media is “thrilled to announce our strategic partnership with Vistar Media, marking the commencement of an ambitious expansion phase within Thailand's media landscape. These are exciting times as we position ourselves to deliver advertisers unparalleled access to premium audiences in prime locations throughout Thailand. With this groundbreaking alliance, we are set to redefine the advertising landscape in Thailand, ushering in a new era of possibilities and unparalleled success.”
Working with both Vistar Media and Up Media is Virtus Asia Consulting, delivering strategic support and guidance, bolstering expertise in measurement, research, and facilitating a plan for the business expansion.
Jan Harling, CEO at Virtus Asia Consulting echoed the sentiment of the partnership on the Thai DOOH landscape, “The introduction of programmatic DOOH via Up Media on a large scale in Thailand's prime locations is set to significantly enhance opportunities for both brands and agencies. I'm excited that we're partnering with Vistar Media to provide access to premium audiences in exclusive locations to a wider range of partners.”
In addition to Thailand, Vistar Media has a presence in Australia, New Zealand, Singapore, Vietnam, Indonesia, Malaysia, the Philippines and Hong Kong.
