DoubleVerify expands with LinkedIn to reinforce brand safety protections and contextual alignment
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions are delivered on inventory that aligns with their brand safety, suitability, and contextual needs.
DV Authentic Brand Suitability goes beyond standard categories and keyword blocklists — offering customized protection that helps advertisers avoid unsafe and unsuitable content before placing a bid. DV Custom Contextual provides advertisers with a scalable solution to reach the right audiences, at the right time - driving outcomes for brands.
DV’s Semantic Science, a proprietary contextual classification system, powers both DV Authentic Brand Suitability and DV Custom Contextual technology. DV’s Semantic Science team is responsible for developing one of the world’s most comprehensive ontology solutions — identifying over 200,000 language-independent concepts, using more than eleven million rules to determine the correct meaning of a word. The result is more accurate content classification and better protection and alignment, which enables stronger campaign performance for brands using solutions, like the LinkedIn Audience Network, for their marketing.
"Our work with LinkedIn underscores DV’s continued leadership position in optimizing media quality and performance holistically across the digital media landscape providing our advertisers the confidence to invest across channels and environments," said Steven Woolway, EVP, Business Development at DoubleVerify. “LinkedIn is a leading platform for B2B digital advertising and we are thrilled to collaborate to support brand suitability and contextual targeting."
Today, advertisers can reach and engage a professional community of more than 875 million members on LinkedIn, helping them to drive actions that are relevant to their business. With the LinkedIn Audience Network, B2B advertisers can reach millions of targeted professionals who are active on trusted third-party publishers to boost performance across advertising objectives, achieve better returns on ad spend and scale their message with multiple touchpoints.
Jordan Khoo, Managing Director of DoubleVerify APAC, said: “Over 100 million users of LinkedIn’s 800 million users worldwide are based in Asia Pacific, with India, Indonesia, the Philippines, Malaysia, and Singapore being some of its largest markets in the region. This partnership between LinkedIn and DoubleVerify will allow us to bolster the brand suitability and contextual targeting solutions for our clients here, helping advertisers and brands invest more confidently”.
DV Authentic Brand Suitability and DV Custom Contextual are now available for all mutual LinkedIn DV customers. This release builds on the company’s previous work with LinkedIn to help power its custom network-wide brand safety floor and invalid traffic (“IVT”) protection that helps ensure advertisers are protected from universally unsafe content and IVT on the LinkedIn Audience Network.
