Award-winning personal expenses tracking app Fortune City launches new localized version for Thais
As the new year rapidly approaches, millions of people are planning to make New Year's resolutions for 2021, looking for a way to spark positive personal change. Every year the same themes recur: a healthier lifestyle, improved finances and learnings for self-improvement. However, statistics show that very few people achieve the goals they outlined at the beginning of the year. The majority do not even make it through January.
Committed to addressing everyday life issues in a fun way, Fourdesire now launches a new Thai version of Fortune City, aiming to help Thai users keep their New Year’s resolutions for 2021 and achieve their financial goals.
Fortune City is a finance and personal expenses tracking app that was released in 2017. It is a fun gamification app for tracking one's finances. Unlike many other money management apps in the market, Fortune City offers a refreshing interface that transforms otherwise boring bookkeeping tasks into an interactive activity centered on building and growing a city. Each time an expense is logged, a new building is constructed and users can watch how their city prospers. Over time, the logs will translate into a detailed snapshot of your spending, helping users to gain insights into where their money goes and set better priorities to effectively reach their financial goals. Users are motivated to cultivate healthy financial habits by unlocking achievements as their monthly savings increase. Users can also share with friends and family their posh metropolis in the game.
With an impressive record of six million downloads worldwide, Fortune City was named the Best App in Taiwan, South-Korea, Hong Kong and Google Play stores in 2017. In 2018 it was honored with the Red Dot Design Award. For college students and anyone looking for better money management tools, Fortune City is the ideal budget planner to engage users in a fun-filled experience.
The Thai version of the money management app will be available for download from 10 December. A special offer—available only until 17 December—will allow users to download three most desired themes by Thai users for free: Brownie Island, Blue Ocean and Lava of Passion.
Wei-Fan Chen, founder and CEO of Fourdesire, said “We are thrilled to expand into Thailand and offer Thai users an engaging tool to help them with their money management issues. An interesting finding from a recent study showed that nearly half of Thailand's consumers aged 18–65 years are living from paycheck to paycheck, with little savings put aside for any unforeseen incidents. We hope that Fortune City will teach them about better financial habits."
“Thailand is one of the Top 10 countries with most Fortune City users and therefore represents an important opportunity to us. We will continue to develop innovative products to entice Thai users." Wei-Fan Chen added.
Fortune City is the third mobile app released by the notable Taiwan-based developer Fourdesire, who has a track record of great success since its formation in 2012. They launched their first app, Plant Nanny, in 2013; it encourages users to develop better habits when it comes to drinking their daily intake of water. In 2019, Fourdesire released an upgraded version, Plant Nanny², that combines new technologies and unique interface design. It was named on Google Play’s list of Best App of 2019 in a number of different countries around the world. In 2014, their other mobile app, Walkr - Galaxy Adventure in Your Pocket, received the Best Game Award from the Apple App store. This app focuses on making physical activities such as walking more enjoyable for users.