ManageEngine shifts towards AI-assisted software

Arun Kumar, regional director, Zoho Corp
Arun Kumar, regional director, Zoho Corp

Enterprise IT has shifted from automation of processes for predictive capabilities and increased efficiency towards AI-assisted real-time decision-making and action-taking, according to a top executive of Zoho Corp’s enterprise IT division, ManageEngine.


Arun Kumar, regional director, Zoho Corp,  said Thailand is a high-growth market in Southeast Asia mainly driven by its tourism,  automotive, manufacturing, and export-import sectors, with ManageEngine, growing at 25% year-over-year (YoY).


“To capitalize on the country's immense potential as a hyper-growth market and further solidify its local position, ManageEngine plans to foster deeper relationships with customers, including 500 key enterprise customers.”


“To support these objectives, ManageEngine intends to ramp up its hiring efforts in the market, particularly for customer-facing and tech-based roles. At the same time, it is targeting critical verticals such as the automotive and tourism industries.”


"Our main aim for 2024 and beyond is to enable enterprise IT for local businesses through our seamlessly integrated products under an all-encompassing, end-to-end, unified platform," said Kumar.


"Thailand has shown robust digitalization trends, particularly in high-growth industries such as tourism and automotive. With our AI-driven solutions, we are looking to support local businesses in their digital transformation efforts and enable them to meet their growth objectives."


A focal point of ManageEngine's plans is to expand beyond Bangkok into tier-two cities such as Chiang Mai, a tourism hub, as well as Chon Buri, which is experiencing a surge in foreign investment.


Aside from current growth in the tourism and automotive industries, another factor in Thailand's potential as a hyper-growth market is the country's land bridge project. When constructed, it will challenge the region's existing maritime hubs and drive economic growth in new and existing organizations that will undertake digital transformation and require ManageEngine's AI-driven enterprise IT solutions to achieve better operational efficiencies.


Meanwhile,  ManageEngine has unveiled  a unique, ML-powered exploit triad analytics featuring its SIEM solution, Log360, allowing enterprises to knowledgeably trace the path of adversaries and mitigate breaches by providing complete contextual visibility into the exploit triad: users, entities and processes. 


The feature update was unveiled at the ManageEngine User Conference at The Ritz-Carlton, Dubai International Financial Centre in the United Arab Emirates.


Addressing the Critical Need for Faster Breach Response


"Today’s cyberthreats masterfully blend into the fabric of legitimate activity, weaponizing stolen credentials, mimicking trusted processes and exploiting human vulnerabilities. These insidious tactics create a critical challenge: an extended data breach life cycle. It takes an alarming 277 days to identify and contain a data breach, with expenses surging by 23% after surpassing the 200-day mark. Manual, unguided threat analysis is a losing battle—a labyrinth of multi-tool chaos," said Manikandan Thangaraj, vice president of ManageEngine.


"By offering a dynamic tapestry of insights into user attributes, process lineage and threat intelligence, Log360's ML-powered exploit triad analytics transcends from merely assisting detection to enabling better comprehension. This makes it a game-changer in reducing the breach life cycle," said Thangaraj.


Highlights of the Enhancement


Log360’s threat detection and incident response (TDIR) module, Vigil IQ, features a dual-layered threat detection system released last year. It now takes security a step further with advanced analytics offering deeper insights and faster response times.